Can an AI agent find mortgage rates and prequalification steps?
Dimension Breakdown
Six-dimension scorecard
AI Discoverability88
Answer Engine Readiness94
Agent Usability100
Trust & Verification74
Content Worthiness8
Machine Readiness26
Key Strengths
What's working
robots.txt present
GET https://www.wellsfargo.com/robots.txt → HTTP 200, 17 directive lines
XML sitemap discovered
https://www.wellsfargo.com/seo-sitemap/wellsfargositemap_index.xml → 203 URL(s) listed via 4 nested sitemaps
Primary content structure
11938 chars of visible text, <h1> present, <main>=yes
Primary CTA clarity
Detected action labels: ['kids savings a good way to start your ch']
Business clarity on homepage
Title (54 chars); Meta description (152 chars); Clear H1; Body paragraph present
Key Gaps
Biggest opportunities
Structured data / Schema.org coverage
Homepage (1 sampled): present — organization
FAQ / help page (1 sampled): missing
About / company page (1 sampled): missing
Product pages (1 sampled): missing
→ Top improvements for this scan (highest impact, already quick to ship):
• Add Product on /credit-cards/* (Product pages) — impact +10, ease 4/5.
• Add Faqpage or Qapage on /help/* (FAQ / help page) — impact +8, ease 2/5.
• Add Organization or Aboutpage or Corporation on /about/* (About / company page) — impact +6, ease 1/5.
Structured data — Product pages
Sampled 1 product pages; expected Product, found: no JSON-LD.
→ Add Product schema with `name`, `description`, `image`, `brand`, and an `offers` → Offer with `price`, `priceCurrency`, and `availability`. Add `aggregateRating` if you collect reviews. Target path pattern: /credit-cards/*.
Structured data — FAQ / help page
Sampled 1 faq / help page; expected Faqpage OR Qapage, found: no JSON-LD.
→ Wrap existing Q&A pairs on the FAQ page with FAQPage JSON-LD (`mainEntity` → `Question` + `acceptedAnswer`). AI answer engines cite FAQPage content directly. Target path pattern: /help/*.
Machine-readable capability discovery
Probed 18 endpoints — none returned a valid .well-known response.
→ If you expose APIs or developer capabilities, publish /.well-known/openid-configuration, /.well-known/mcp, or /.well-known/api-catalog as appropriate.
No x402, ACP, UCP, MPP, or related commerce-protocol signals found (probed /.well-known/{acp,ucp,mpp,x402,agent-commerce}.json)
→ If you sell products or services, evaluate x402 / ACP / UCP / MPP support and publish a capability document at `/.well-known/acp.json` (or equivalent) with your protocol version + supported actions.
Suggested Improvements
Where to focus next
Structured data / Schema.org coverage — Top improvements for this scan (highest impact, already quick to ship):
• Add Product on /credit-cards/* (Product pages) — impact +10, ease 4/5.
• Add Faqpage or Qapage on /help/* (FAQ / help page) — impact +8, ease 2/5.
• Add Organization or Aboutpage or Corporation on /about/* (About / company page) — impact +6, ease 1/5.
Structured data — Product pages — Add Product schema with `name`, `description`, `image`, `brand`, and an `offers` → Offer with `price`, `priceCurrency`, and `availability`. Add `aggregateRating` if you collect reviews. Target path pattern: /credit-cards/*.
Structured data — FAQ / help page — Wrap existing Q&A pairs on the FAQ page with FAQPage JSON-LD (`mainEntity` → `Question` + `acceptedAnswer`). AI answer engines cite FAQPage content directly. Target path pattern: /help/*.
Machine-readable capability discovery — If you expose APIs or developer capabilities, publish /.well-known/openid-configuration, /.well-known/mcp, or /.well-known/api-catalog as appropriate.
Emerging commerce protocol signals (x402, ACP, UCP, MPP) — If you sell products or services, evaluate x402 / ACP / UCP / MPP support and publish a capability document at `/.well-known/acp.json` (or equivalent) with your protocol version + supported actions.
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