Travel & Hospitality · Rank #88
United Airlines
Agent Readiness
14 / 100
Agent-Invisible
Industry rank
#88
of 100 brands
WAF status
Open to agents
Allows AI-agent traffic
Example agent task tested
Can an AI agent find a redeye flight, identify upgrade availability, and reach checkout?
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Six-dimension scorecard
| Dimension | Score (0–100) |
|---|---|
| AI Discoverability | 5 |
| Answer Engine Readiness | 22 |
| Agent Usability | 35 |
| Trust & Verification | 4 |
| Content Worthiness | 4 |
| Machine Readiness | 13 |
Key strengths
- Pricing transparency — currency/pricing tokens visible on homepage
Key gaps
- robots.txt present — timeout
→ Create /robots.txt at your site root. Include a Sitemap: line and reasonable crawl rules. - XML sitemap discovered — No sitemap.xml or Sitemap: directive in robots.txt
→ Publish an XML sitemap at /sitemap.xml and declare it in robots.txt via 'Sitemap: https://yourdomain/sitemap.xml'. - Structured data — Homepage — Sampled 1 homepage; expected Organization OR Website, found: no JSON-LD.
→ Add Organization JSON-LD to your homepage with `legalName`, `url`, `logo`, and `sameAs` (Twitter / LinkedIn / GitHub). Target path pattern: /. Also consider: Add WebSite JSON-LD with a `potentialAction` of `SearchAction` so AI systems and search know where to query your site. - Answer-first formatting — Sampled 1 page(s): ✗ / (no H1+lede)
→ Lead every key page with a clear H1 stating what it covers, immediately followed by a 1-2 sentence paragraph naming the audience and outcome. - Primary content structure — 0 chars visible, H1=no
→ Ensure the homepage renders a clear H1 and at least a paragraph of server-rendered explanatory content.