Restaurants, Food Service & Delivery · Rank #55 of 100

McDonald's

https://www.mcdonalds.com

Agent Readiness

56/100

At Risk

Example agent task tested

Can an AI agent find a nearby restaurant, current deals, and start a mobile order?

Dimension Breakdown

Six-dimension scorecard

AI Discoverability79

Answer Engine Readiness73

Agent Usability100

Trust & Verification72

Content Worthiness8

Machine Readiness5

Key Strengths

What's working

robots.txt present
GET https://www.mcdonalds.com/robots.txt → HTTP 200, 72 directive lines
XML sitemap discovered
https://www.mcdonalds.com/us/en-us/restaurant-sitemap.xml → 500 URL(s) listed (+4 more sitemaps)
Primary CTA clarity
Detected action labels: ['sign up for email', 'download app']
Business clarity on homepage
Title (55 chars); Meta description (109 chars); Body paragraph present
Trust and proof signals
Signals detected: ['trust_copy', 'logo_imagery']

Key Gaps

Biggest opportunities

Structured data / Schema.org coverage
Homepage (1 sampled): missing About / company page (1 sampled): missing Product pages (1 sampled): missing Service pages (1 sampled): missing FAQ / help page (1 sampled): missing Location / store pages (1 sampled): missing
→ Quick wins (highest impact ÷ effort): • Add Organization or Website on / (Homepage) — impact +10, ease 1/5. • Add Organization or Aboutpage or Corporation on /us/* (About / company page) — impact +6, ease 1/5. • Add Service or Professionalservice on /us/* (Service pages) — impact +8, ease 2/5. Highest raw impact: • Add Organization or Website on / (Homepage) — impact +10, ease 1/5. • Add Product on /us/* (Product pages) — impact +10, ease 4/5. • Add Localbusiness or Restaurant or Store or Medicalorganization or Dentist on /us/* (Location / store pages) — impact +10, ease 3/5.
Structured data — Homepage
Sampled 1 homepage; expected Organization OR Website, found: no JSON-LD.
→ Add Organization JSON-LD to your homepage with `legalName`, `url`, `logo`, and `sameAs` (Twitter / LinkedIn / GitHub). Target path pattern: /. Also consider: Add WebSite JSON-LD with a `potentialAction` of `SearchAction` so AI systems and search know where to query your site.
Structured data — Location / store pages
Sampled 1 location / store pages; expected Localbusiness OR Restaurant OR Store OR Medicalorganization OR Dentist, found: no JSON-LD.
→ Add LocalBusiness schema on each location page with `address`, `geo` (lat/long), `telephone`, `openingHoursSpecification`, and `priceRange`. Target path pattern: /us/*.
Structured data — Product pages
Sampled 1 product pages; expected Product, found: no JSON-LD.
→ Add Product schema with `name`, `description`, `image`, `brand`, and an `offers` → Offer with `price`, `priceCurrency`, and `availability`. Add `aggregateRating` if you collect reviews. Target path pattern: /us/*.
Structured data — FAQ / help page
Sampled 1 faq / help page; expected Faqpage OR Qapage, found: no JSON-LD.
→ Wrap existing Q&A pairs on the FAQ page with FAQPage JSON-LD (`mainEntity` → `Question` + `acceptedAnswer`). AI answer engines cite FAQPage content directly. Target path pattern: /us/*.

Suggested Improvements

Where to focus next

Structured data / Schema.org coverage — Quick wins (highest impact ÷ effort): • Add Organization or Website on / (Homepage) — impact +10, ease 1/5. • Add Organization or Aboutpage or Corporation on /us/* (About / company page) — impact +6, ease 1/5. • Add Service or Professionalservice on /us/* (Service pages) — impact +8, ease 2/5. Highest raw impact: • Add Organization or Website on / (Homepage) — impact +10, ease 1/5. • Add Product on /us/* (Product pages) — impact +10, ease 4/5. • Add Localbusiness or Restaurant or Store or Medicalorganization or Dentist on /us/* (Location / store pages) — impact +10, ease 3/5.
Structured data — Homepage — Add Organization JSON-LD to your homepage with `legalName`, `url`, `logo`, and `sameAs` (Twitter / LinkedIn / GitHub). Target path pattern: /. Also consider: Add WebSite JSON-LD with a `potentialAction` of `SearchAction` so AI systems and search know where to query your site.
Structured data — Location / store pages — Add LocalBusiness schema on each location page with `address`, `geo` (lat/long), `telephone`, `openingHoursSpecification`, and `priceRange`. Target path pattern: /us/*.
Structured data — Product pages — Add Product schema with `name`, `description`, `image`, `brand`, and an `offers` → Offer with `price`, `priceCurrency`, and `availability`. Add `aggregateRating` if you collect reviews. Target path pattern: /us/*.
Structured data — FAQ / help page — Wrap existing Q&A pairs on the FAQ page with FAQPage JSON-LD (`mainEntity` → `Question` + `acceptedAnswer`). AI answer engines cite FAQPage content directly. Target path pattern: /us/*.

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Last scanned 6/5/2026, 5:08:16 PM · Scan duration 9.4s · Detected site type: hybrid