Retail & Marketplaces · Rank #24 of 100

IKEA

https://www.ikea.com/us/en

Agent Readiness

67/100

Emerging Readiness

Example agent task tested

Can an AI agent locate a specific sofa, confirm dimensions, and find delivery options?

Dimension Breakdown

Six-dimension scorecard

AI Discoverability88

Answer Engine Readiness87

Agent Usability100

Trust & Verification68

Content Worthiness26

Machine Readiness34

Key Strengths

What's working

robots.txt present
GET https://www.ikea.com/robots.txt → HTTP 200, 111 directive lines
XML sitemap discovered
https://www.ikea.com/sitemaps/sitemap.xml is a valid sitemap index referencing 50 nested sitemaps (e.g. https://www.ikea.com/sitemaps/prod-et-EE_1.xml)
Primary content structure
9870 chars of visible text, <h1> present, <main>=yes
Primary CTA clarity
Detected action labels: ['hej! log in or sign up', 'shop home textile offers', 'shop all offers', 'shop the collection']
Business clarity on homepage
Title (52 chars); Meta description (144 chars); Clear H1; Body paragraph present

Key Gaps

Biggest opportunities

Structured data — Product pages
Sampled 1 product pages; expected Product, found: no JSON-LD.
→ Add Product schema with `name`, `description`, `image`, `brand`, and an `offers` → Offer with `price`, `priceCurrency`, and `availability`. Add `aggregateRating` if you collect reviews. Target path pattern: /us/*.
Structured data — Service pages
Sampled 1 service pages; expected Service OR Professionalservice, found: breadcrumblist.
→ Add Service schema on service pages with `serviceType`, `provider` (Organization), `areaServed`, and a `hasOfferCatalog` for tiered offerings. Target path pattern: /us/*.
Machine-readable capability discovery
Probed 18 endpoints — none returned a valid .well-known response.
→ If you expose APIs or developer capabilities, publish /.well-known/openid-configuration, /.well-known/mcp, or /.well-known/api-catalog as appropriate.
Emerging commerce protocol signals (x402, ACP, UCP, MPP)
No x402, ACP, UCP, MPP, or related commerce-protocol signals found (probed /.well-known/{acp,ucp,mpp,x402,agent-commerce}.json)
→ If you sell products or services, evaluate x402 / ACP / UCP / MPP support and publish a capability document at `/.well-known/acp.json` (or equivalent) with your protocol version + supported actions.
Structured data / Schema.org coverage
Homepage (1 sampled): present — website Product pages (1 sampled): missing Service pages (1 sampled): missing
→ Top improvements for this scan (highest impact, already quick to ship): • Add Product on /us/* (Product pages) — impact +10, ease 4/5. • Add Service or Professionalservice on /us/* (Service pages) — impact +8, ease 2/5.

Suggested Improvements

Where to focus next

Structured data — Product pages — Add Product schema with `name`, `description`, `image`, `brand`, and an `offers` → Offer with `price`, `priceCurrency`, and `availability`. Add `aggregateRating` if you collect reviews. Target path pattern: /us/*.
Structured data — Service pages — Add Service schema on service pages with `serviceType`, `provider` (Organization), `areaServed`, and a `hasOfferCatalog` for tiered offerings. Target path pattern: /us/*.
Machine-readable capability discovery — If you expose APIs or developer capabilities, publish /.well-known/openid-configuration, /.well-known/mcp, or /.well-known/api-catalog as appropriate.
Emerging commerce protocol signals (x402, ACP, UCP, MPP) — If you sell products or services, evaluate x402 / ACP / UCP / MPP support and publish a capability document at `/.well-known/acp.json` (or equivalent) with your protocol version + supported actions.
Structured data / Schema.org coverage — Top improvements for this scan (highest impact, already quick to ship): • Add Product on /us/* (Product pages) — impact +10, ease 4/5. • Add Service or Professionalservice on /us/* (Service pages) — impact +8, ease 2/5.

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Last scanned 6/5/2026, 4:45:37 PM · Scan duration 16.1s · Detected site type: hybrid