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Travel & Hospitality · Rank #96 of 100

IHG Hotels & Resorts

https://www.ihg.com
Agent Readiness
8/100
Agent-Invisible
WAF blocks AI agents
Example agent task tested

Can an AI agent compare brand tiers and identify the best loyalty perks?

Dimension Breakdown

Six-dimension scorecard

AI Discoverability3
Answer Engine Readiness13
Agent Usability0
Trust & Verification1
Content Worthiness20
Machine Readiness13
Key Strengths

What's working

  • No notable passing signals on this scan.
Key Gaps

Biggest opportunities

  • AI agents blocked at the WAF
    Homepage GET returned HTTP 403 from every fetch path we tried — plain HTTP request, browser-style user agent, AND a real headless Chromium browser. The block is at the WAF / TLS layer, not user-agent-based filtering.
    → Allowlist known AI-agent user agents (GPTBot, ChatGPT-User, OAI-SearchBot, ClaudeBot, Claude-Web, anthropic-ai, PerplexityBot, Perplexity-User, Google-Extended, Applebot-Extended, Bytespider) and their published IP ranges in your WAF (Akamai/Cloudflare). Ease bot-protection rules for /.well-known/* and /robots.txt at minimum. Publish /llms.txt and /.well-known/agent-skills/index.json so agents can find a machine-readable map of your site.
  • robots.txt present
    HTTP 403
    → Create /robots.txt at your site root. Include a Sitemap: line and reasonable crawl rules.
  • XML sitemap discovered
    No sitemap.xml or Sitemap: directive in robots.txt
    → Publish an XML sitemap at /sitemap.xml and declare it in robots.txt via 'Sitemap: https://yourdomain/sitemap.xml'.
  • Primary content structure
    Homepage not fetchable
    → Render important content server-side or provide a static HTML representation.
  • Business clarity on homepage
    Could not fetch homepage
    → Ensure the homepage renders core messaging server-side.
Suggested Improvements

Where to focus next

  1. AI agents blocked at the WAF — Allowlist known AI-agent user agents (GPTBot, ChatGPT-User, OAI-SearchBot, ClaudeBot, Claude-Web, anthropic-ai, PerplexityBot, Perplexity-User, Google-Extended, Applebot-Extended, Bytespider) and their published IP ranges in your WAF (Akamai/Cloudflare). Ease bot-protection rules for /.well-known/* and /robots.txt at minimum. Publish /llms.txt and /.well-known/agent-skills/index.json so agents can find a machine-readable map of your site.
  2. robots.txt present — Create /robots.txt at your site root. Include a Sitemap: line and reasonable crawl rules.
  3. XML sitemap discovered — Publish an XML sitemap at /sitemap.xml and declare it in robots.txt via 'Sitemap: https://yourdomain/sitemap.xml'.
  4. Primary content structure — Render important content server-side or provide a static HTML representation.
  5. Business clarity on homepage — Ensure the homepage renders core messaging server-side.

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Last scanned 6/5/2026, 4:49:09 PM · Scan duration 1.6s · Detected site type: campaign_microsite

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