Consumer Packaged Goods · Rank #2 of 100

Heinz

https://www.heinz.com

Agent Readiness

82/100

Agent-Ready

Example agent task tested

Can an AI agent find a recipe using ketchup and ingredient nutrition?

Dimension Breakdown

Six-dimension scorecard

AI Discoverability100

Answer Engine Readiness60

Agent Usability100

Trust & Verification84

Content Worthiness81

Machine Readiness64

Key Strengths

What's working

robots.txt present
GET https://www.heinz.com/robots.txt → HTTP 200, 35 directive lines
XML sitemap discovered
https://www.heinz.com/sitemap.xml → 451 URL(s) listed
Primary content structure
1564 chars of visible text, <h1> present, <main>=yes
AI-bot directives
Named: ['Applebot-Extended', 'Bytespider', 'CCBot', 'ChatGPT-User', 'ClaudeBot', 'GPTBot', 'Google-Extended', 'OAI-SearchBot', 'PerplexityBot']; disallowed: ['Bytespider']
Content usage signals (Cloudflare Content Signals)
Content-Signal detected via robots.txt: search=yes, ai-train=yes, ai-input=yes

Key Gaps

Biggest opportunities

Structured data — FAQ / help page
Sampled 1 faq / help page; expected Faqpage OR Qapage, found: no JSON-LD.
→ Wrap existing Q&A pairs on the FAQ page with FAQPage JSON-LD (`mainEntity` → `Question` + `acceptedAnswer`). AI answer engines cite FAQPage content directly. Target path pattern: /aktion/*.
Machine-readable capability discovery
Probed 18 endpoints — none returned a valid .well-known response.
→ If you expose APIs or developer capabilities, publish /.well-known/openid-configuration, /.well-known/mcp, or /.well-known/api-catalog as appropriate.
Emerging commerce protocol signals (x402, ACP, UCP, MPP)
No x402, ACP, UCP, MPP, or related commerce-protocol signals found (probed /.well-known/{acp,ucp,mpp,x402,agent-commerce}.json)
→ If you sell products or services, evaluate x402 / ACP / UCP / MPP support and publish a capability document at `/.well-known/acp.json` (or equivalent) with your protocol version + supported actions.
Structured data / Schema.org coverage
Homepage (1 sampled): present — organization Product pages (1 sampled): present — product About / company page (1 sampled): present — organization FAQ / help page (1 sampled): missing
→ Top improvements for this scan (highest impact, already quick to ship): • Add Faqpage or Qapage on /aktion/* (FAQ / help page) — impact +8, ease 2/5.
MCP server card (.well-known/mcp.json)
No `/.well-known/mcp.json` or `/.well-known/mcp` available
→ Publish `/.well-known/mcp.json` describing your MCP server: include `name`, `description`, `capabilities`, `tools[]`, and optional `auth` endpoints per the MCP spec.

Suggested Improvements

Where to focus next

Structured data — FAQ / help page — Wrap existing Q&A pairs on the FAQ page with FAQPage JSON-LD (`mainEntity` → `Question` + `acceptedAnswer`). AI answer engines cite FAQPage content directly. Target path pattern: /aktion/*.
Machine-readable capability discovery — If you expose APIs or developer capabilities, publish /.well-known/openid-configuration, /.well-known/mcp, or /.well-known/api-catalog as appropriate.
Emerging commerce protocol signals (x402, ACP, UCP, MPP) — If you sell products or services, evaluate x402 / ACP / UCP / MPP support and publish a capability document at `/.well-known/acp.json` (or equivalent) with your protocol version + supported actions.
Structured data / Schema.org coverage — Top improvements for this scan (highest impact, already quick to ship): • Add Faqpage or Qapage on /aktion/* (FAQ / help page) — impact +8, ease 2/5.
MCP server card (.well-known/mcp.json) — Publish `/.well-known/mcp.json` describing your MCP server: include `name`, `description`, `capabilities`, `tools[]`, and optional `auth` endpoints per the MCP spec.

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Last scanned 6/5/2026, 4:56:34 PM · Scan duration 16s · Detected site type: commerce