Retail & Marketplaces · Rank #27 of 100

eBay

https://www.ebay.com

Agent Readiness

65/100

Emerging Readiness

Example agent task tested

Can an AI agent compare new vs. used pricing for a popular item with seller ratings?

Dimension Breakdown

Six-dimension scorecard

AI Discoverability96

Answer Engine Readiness84

Agent Usability100

Trust & Verification67

Content Worthiness26

Machine Readiness17

Key Strengths

What's working

robots.txt present
GET https://www.ebay.com/robots.txt → HTTP 200, 737 directive lines
XML sitemap discovered
https://www.ebay.com/lst/AUCTION-0-index.xml is a valid sitemap index referencing 50 nested sitemaps (e.g. https://www.ebay.com/lst/AUCTION-0_1.xml.gz)
Primary content structure
9709 chars of visible text, <h1> present, <main>=yes
AI-bot directives
Named: ['Applebot-Extended', 'Bytespider', 'CCBot', 'ChatGPT-User', 'ClaudeBot', 'GPTBot', 'OAI-SearchBot', 'PerplexityBot', 'anthropic-ai']; disallowed: ['Applebot-Extended', 'Bytespider', 'CCBot', 'ClaudeBot', 'GPTBot', 'PerplexityBot', 'anthropic-ai']
Primary CTA clarity
Detected action labels: ['help & contact', 'buy again', 'shop by category']

Key Gaps

Biggest opportunities

Structured data — Homepage
Sampled 1 homepage; expected Organization OR Website, found: no JSON-LD.
→ Add Organization JSON-LD to your homepage with `legalName`, `url`, `logo`, and `sameAs` (Twitter / LinkedIn / GitHub). Target path pattern: /. Also consider: Add WebSite JSON-LD with a `potentialAction` of `SearchAction` so AI systems and search know where to query your site.
Structured data — FAQ / help page
Sampled 1 faq / help page; expected Faqpage OR Qapage, found: no JSON-LD.
→ Wrap existing Q&A pairs on the FAQ page with FAQPage JSON-LD (`mainEntity` → `Question` + `acceptedAnswer`). AI answer engines cite FAQPage content directly. Target path pattern: /help/*.
Machine-readable capability discovery
Probed 18 endpoints — none returned a valid .well-known response.
→ If you expose APIs or developer capabilities, publish /.well-known/openid-configuration, /.well-known/mcp, or /.well-known/api-catalog as appropriate.
Emerging commerce protocol signals (x402, ACP, UCP, MPP)
No x402, ACP, UCP, MPP, or related commerce-protocol signals found (probed /.well-known/{acp,ucp,mpp,x402,agent-commerce}.json)
→ If you sell products or services, evaluate x402 / ACP / UCP / MPP support and publish a capability document at `/.well-known/acp.json` (or equivalent) with your protocol version + supported actions.
Structured data / Schema.org coverage
Homepage (1 sampled): missing FAQ / help page (1 sampled): missing Blog index / posts (1 sampled): present — itemlist
→ Top improvements for this scan (highest impact, already quick to ship): • Add Organization or Website on / (Homepage) — impact +10, ease 1/5. • Add Faqpage or Qapage on /help/* (FAQ / help page) — impact +8, ease 2/5.

Suggested Improvements

Where to focus next

Structured data — Homepage — Add Organization JSON-LD to your homepage with `legalName`, `url`, `logo`, and `sameAs` (Twitter / LinkedIn / GitHub). Target path pattern: /. Also consider: Add WebSite JSON-LD with a `potentialAction` of `SearchAction` so AI systems and search know where to query your site.
Structured data — FAQ / help page — Wrap existing Q&A pairs on the FAQ page with FAQPage JSON-LD (`mainEntity` → `Question` + `acceptedAnswer`). AI answer engines cite FAQPage content directly. Target path pattern: /help/*.
Machine-readable capability discovery — If you expose APIs or developer capabilities, publish /.well-known/openid-configuration, /.well-known/mcp, or /.well-known/api-catalog as appropriate.
Emerging commerce protocol signals (x402, ACP, UCP, MPP) — If you sell products or services, evaluate x402 / ACP / UCP / MPP support and publish a capability document at `/.well-known/acp.json` (or equivalent) with your protocol version + supported actions.
Structured data / Schema.org coverage — Top improvements for this scan (highest impact, already quick to ship): • Add Organization or Website on / (Homepage) — impact +10, ease 1/5. • Add Faqpage or Qapage on /help/* (FAQ / help page) — impact +8, ease 2/5.

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Last scanned 6/5/2026, 4:46:21 PM · Scan duration 43.2s · Detected site type: hybrid