Restaurants, Food Service & Delivery · Rank #69 of 100

Domino's

Agent Readiness

50/100

At Risk

Example agent task tested

Can an AI agent order a pizza, choose toppings, and apply a coupon?

Dimension Breakdown

Six-dimension scorecard

AI Discoverability91

Answer Engine Readiness65

Agent Usability100

Trust & Verification27

Content Worthiness4

Machine Readiness11

Key Strengths

robots.txt present
GET https://www.dominos.com/robots.txt → HTTP 200, 5 directive lines
XML sitemap discovered
https://www.dominos.com/sitemap.xml → 289 URL(s) listed
Primary content structure
8929 chars of visible text, <h1> present, <main>=yes
Primary CTA clarity
Detected action labels: ['add deal']
Semantic heading and list structure
H1=1, H2=34, H3=6, lists=12, tables=0

Key Gaps

Structured data — Homepage
Sampled 1 homepage; expected Organization OR Website, found: no JSON-LD.
→ Add Organization JSON-LD to your homepage with `legalName`, `url`, `logo`, and `sameAs` (Twitter / LinkedIn / GitHub). Target path pattern: /. Also consider: Add WebSite JSON-LD with a `potentialAction` of `SearchAction` so AI systems and search know where to query your site.
Answer-first formatting
Sampled 2 page(s): ✗ / (no H1+lede) · ✗ /en/about-pizza/ (no H1+lede)
→ Lead every key page with a clear H1 stating what it covers, immediately followed by a 1-2 sentence paragraph naming the audience and outcome.
Trust and proof signals
No trust-building signals detected
→ Add an About page, visible testimonials or customer logos, and standard policy pages (Privacy, Terms).
Machine-readable capability discovery
Probed 18 endpoints — none returned a valid .well-known response.
→ If you expose APIs or developer capabilities, publish /.well-known/openid-configuration, /.well-known/mcp, or /.well-known/api-catalog as appropriate.
Emerging commerce protocol signals (x402, ACP, UCP, MPP)
No x402, ACP, UCP, MPP, or related commerce-protocol signals found (probed /.well-known/{acp,ucp,mpp,x402,agent-commerce}.json)
→ If you sell products or services, evaluate x402 / ACP / UCP / MPP support and publish a capability document at `/.well-known/acp.json` (or equivalent) with your protocol version + supported actions.

Suggested Improvements

Structured data — Homepage — Add Organization JSON-LD to your homepage with `legalName`, `url`, `logo`, and `sameAs` (Twitter / LinkedIn / GitHub). Target path pattern: /. Also consider: Add WebSite JSON-LD with a `potentialAction` of `SearchAction` so AI systems and search know where to query your site.
Answer-first formatting — Lead every key page with a clear H1 stating what it covers, immediately followed by a 1-2 sentence paragraph naming the audience and outcome.
Trust and proof signals — Add an About page, visible testimonials or customer logos, and standard policy pages (Privacy, Terms).
Machine-readable capability discovery — If you expose APIs or developer capabilities, publish /.well-known/openid-configuration, /.well-known/mcp, or /.well-known/api-catalog as appropriate.
Emerging commerce protocol signals (x402, ACP, UCP, MPP) — If you sell products or services, evaluate x402 / ACP / UCP / MPP support and publish a capability document at `/.well-known/acp.json` (or equivalent) with your protocol version + supported actions.

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Last scanned 6/5/2026, 5:08:47 PM · Scan duration 7.9s · Detected site type: local_business