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Restaurants, Food Service & Delivery · Rank #69 of 100

Domino's

https://www.dominos.com
Agent Readiness
50/100
At Risk
Example agent task tested

Can an AI agent order a pizza, choose toppings, and apply a coupon?

Dimension Breakdown

Six-dimension scorecard

AI Discoverability91
Answer Engine Readiness65
Agent Usability100
Trust & Verification27
Content Worthiness4
Machine Readiness11
Key Strengths

What's working

  • robots.txt present
    GET https://www.dominos.com/robots.txt → HTTP 200, 5 directive lines
  • XML sitemap discovered
    https://www.dominos.com/sitemap.xml → 289 URL(s) listed
  • Primary content structure
    8929 chars of visible text, <h1> present, <main>=yes
  • Primary CTA clarity
    Detected action labels: ['add deal']
  • Semantic heading and list structure
    H1=1, H2=34, H3=6, lists=12, tables=0
Key Gaps

Biggest opportunities

  • Structured data — Homepage
    Sampled 1 homepage; expected Organization OR Website, found: no JSON-LD.
    → Add Organization JSON-LD to your homepage with `legalName`, `url`, `logo`, and `sameAs` (Twitter / LinkedIn / GitHub). Target path pattern: /. Also consider: Add WebSite JSON-LD with a `potentialAction` of `SearchAction` so AI systems and search know where to query your site.
  • Answer-first formatting
    Sampled 2 page(s): ✗ / (no H1+lede) · ✗ /en/about-pizza/ (no H1+lede)
    → Lead every key page with a clear H1 stating what it covers, immediately followed by a 1-2 sentence paragraph naming the audience and outcome.
  • Trust and proof signals
    No trust-building signals detected
    → Add an About page, visible testimonials or customer logos, and standard policy pages (Privacy, Terms).
  • Machine-readable capability discovery
    Probed 18 endpoints — none returned a valid .well-known response.
    → If you expose APIs or developer capabilities, publish /.well-known/openid-configuration, /.well-known/mcp, or /.well-known/api-catalog as appropriate.
  • Emerging commerce protocol signals (x402, ACP, UCP, MPP)
    No x402, ACP, UCP, MPP, or related commerce-protocol signals found (probed /.well-known/{acp,ucp,mpp,x402,agent-commerce}.json)
    → If you sell products or services, evaluate x402 / ACP / UCP / MPP support and publish a capability document at `/.well-known/acp.json` (or equivalent) with your protocol version + supported actions.
Suggested Improvements

Where to focus next

  1. Structured data — Homepage — Add Organization JSON-LD to your homepage with `legalName`, `url`, `logo`, and `sameAs` (Twitter / LinkedIn / GitHub). Target path pattern: /. Also consider: Add WebSite JSON-LD with a `potentialAction` of `SearchAction` so AI systems and search know where to query your site.
  2. Answer-first formatting — Lead every key page with a clear H1 stating what it covers, immediately followed by a 1-2 sentence paragraph naming the audience and outcome.
  3. Trust and proof signals — Add an About page, visible testimonials or customer logos, and standard policy pages (Privacy, Terms).
  4. Machine-readable capability discovery — If you expose APIs or developer capabilities, publish /.well-known/openid-configuration, /.well-known/mcp, or /.well-known/api-catalog as appropriate.
  5. Emerging commerce protocol signals (x402, ACP, UCP, MPP) — If you sell products or services, evaluate x402 / ACP / UCP / MPP support and publish a capability document at `/.well-known/acp.json` (or equivalent) with your protocol version + supported actions.

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Last scanned 6/5/2026, 5:08:47 PM · Scan duration 7.9s · Detected site type: local_business

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