Retail & Marketplaces · Rank #65 of 100

Costco

https://www.costco.com

Agent Readiness

52/100

At Risk

Example agent task tested

Can an AI agent verify a member's eligibility and locate appliance pricing?

Dimension Breakdown

Six-dimension scorecard

AI Discoverability22

Answer Engine Readiness70

Agent Usability100

Trust & Verification55

Content Worthiness66

Machine Readiness2

Key Strengths

What's working

Primary content structure
5010 chars of visible text, <h1> present, <main>=yes
Primary CTA clarity
Detected action labels: ['shop']
Business clarity on homepage
Title (27 chars); Meta description (174 chars); Clear H1
Semantic heading and list structure
H1=1, H2=19, H3=0, lists=22, tables=0
Descriptive image alt text
21 of 26 images have alt text (80%)

Key Gaps

Biggest opportunities

robots.txt present
timeout
→ Create /robots.txt at your site root. Include a Sitemap: line and reasonable crawl rules.
XML sitemap discovered
No sitemap.xml or Sitemap: directive in robots.txt
→ Publish an XML sitemap at /sitemap.xml and declare it in robots.txt via 'Sitemap: https://yourdomain/sitemap.xml'.
Structured data / Schema.org coverage
Homepage (1 sampled): missing Location / store pages (1 sampled): missing Service pages (1 sampled): missing About / company page (1 sampled): missing
→ Quick wins (highest impact ÷ effort): • Add Organization or Website on / (Homepage) — impact +10, ease 1/5. • Add Organization or Aboutpage or Corporation on /about.html/* (About / company page) — impact +6, ease 1/5. • Add Service or Professionalservice on /services.html/* (Service pages) — impact +8, ease 2/5. Highest raw impact: • Add Organization or Website on / (Homepage) — impact +10, ease 1/5. • Add Localbusiness or Restaurant or Store or Medicalorganization or Dentist on /w/* (Location / store pages) — impact +10, ease 3/5. • Add Service or Professionalservice on /services.html/* (Service pages) — impact +8, ease 2/5.
Structured data — Homepage
Sampled 1 homepage; expected Organization OR Website, found: corporation.
→ Add Organization JSON-LD to your homepage with `legalName`, `url`, `logo`, and `sameAs` (Twitter / LinkedIn / GitHub). Target path pattern: /. Also consider: Add WebSite JSON-LD with a `potentialAction` of `SearchAction` so AI systems and search know where to query your site.
Structured data — Location / store pages
Sampled 1 location / store pages; expected Localbusiness OR Restaurant OR Store OR Medicalorganization OR Dentist, found: no JSON-LD.
→ Add LocalBusiness schema on each location page with `address`, `geo` (lat/long), `telephone`, `openingHoursSpecification`, and `priceRange`. Target path pattern: /w/*.

Suggested Improvements

Where to focus next

robots.txt present — Create /robots.txt at your site root. Include a Sitemap: line and reasonable crawl rules.
XML sitemap discovered — Publish an XML sitemap at /sitemap.xml and declare it in robots.txt via 'Sitemap: https://yourdomain/sitemap.xml'.
Structured data / Schema.org coverage — Quick wins (highest impact ÷ effort): • Add Organization or Website on / (Homepage) — impact +10, ease 1/5. • Add Organization or Aboutpage or Corporation on /about.html/* (About / company page) — impact +6, ease 1/5. • Add Service or Professionalservice on /services.html/* (Service pages) — impact +8, ease 2/5. Highest raw impact: • Add Organization or Website on / (Homepage) — impact +10, ease 1/5. • Add Localbusiness or Restaurant or Store or Medicalorganization or Dentist on /w/* (Location / store pages) — impact +10, ease 3/5. • Add Service or Professionalservice on /services.html/* (Service pages) — impact +8, ease 2/5.
Structured data — Homepage — Add Organization JSON-LD to your homepage with `legalName`, `url`, `logo`, and `sameAs` (Twitter / LinkedIn / GitHub). Target path pattern: /. Also consider: Add WebSite JSON-LD with a `potentialAction` of `SearchAction` so AI systems and search know where to query your site.
Structured data — Location / store pages — Add LocalBusiness schema on each location page with `address`, `geo` (lat/long), `telephone`, `openingHoursSpecification`, and `priceRange`. Target path pattern: /w/*.

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Last scanned 6/5/2026, 4:43:54 PM · Scan duration 71.1s · Detected site type: content_publisher