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Retail & Marketplaces · Rank #82 of 100

Amazon

https://www.amazon.com
Agent Readiness
33/100
Agent-Invisible
Example agent task tested

Can an AI agent find a wireless headphone under $100, compare reviews, and complete checkout?

Dimension Breakdown

Six-dimension scorecard

AI Discoverability56
Answer Engine Readiness10
Agent Usability35
Trust & Verification4
Content Worthiness81
Machine Readiness13
Key Strengths

What's working

  • robots.txt present
    GET https://www.amazon.com/robots.txt → HTTP 200, 336 directive lines
  • AI-bot directives
    Named: ['Bytespider', 'CCBot', 'ChatGPT-User', 'Claude-Web', 'ClaudeBot', 'Diffbot', 'GPTBot', 'Google-Extended', 'OAI-SearchBot', 'PerplexityBot', 'cohere-ai']; disallowed: ['Bytespider', 'CCBot', 'ChatGPT-User', 'Claude-Web', 'ClaudeBot', 'ClaudeBot', 'Diffbot', 'GPTBot', 'Google-Extended', 'OAI-SearchBot', 'PerplexityBot', 'cohere-ai']
  • Descriptive image alt text
    0 of 0 images have alt text (100%)
Key Gaps

Biggest opportunities

  • XML sitemap discovered
    No sitemap.xml or Sitemap: directive in robots.txt
    → Publish an XML sitemap at /sitemap.xml and declare it in robots.txt via 'Sitemap: https://yourdomain/sitemap.xml'.
  • Structured data — Homepage
    Sampled 1 homepage; expected Organization OR Website, found: no JSON-LD.
    → Add Organization JSON-LD to your homepage with `legalName`, `url`, `logo`, and `sameAs` (Twitter / LinkedIn / GitHub). Target path pattern: /. Also consider: Add WebSite JSON-LD with a `potentialAction` of `SearchAction` so AI systems and search know where to query your site.
  • Answer-first formatting
    Sampled 1 page(s): ✗ / (no H1+lede)
    → Lead every key page with a clear H1 stating what it covers, immediately followed by a 1-2 sentence paragraph naming the audience and outcome.
  • Primary content structure
    0 chars visible, H1=no
    → Ensure the homepage renders a clear H1 and at least a paragraph of server-rendered explanatory content.
  • Business clarity on homepage
    missing title/description/H1
    → Aim for a specific, benefit-oriented title (<70 chars), a 120–160 char meta description, and a scannable H1 + opening paragraph.
Suggested Improvements

Where to focus next

  1. XML sitemap discovered — Publish an XML sitemap at /sitemap.xml and declare it in robots.txt via 'Sitemap: https://yourdomain/sitemap.xml'.
  2. Structured data — Homepage — Add Organization JSON-LD to your homepage with `legalName`, `url`, `logo`, and `sameAs` (Twitter / LinkedIn / GitHub). Target path pattern: /. Also consider: Add WebSite JSON-LD with a `potentialAction` of `SearchAction` so AI systems and search know where to query your site.
  3. Answer-first formatting — Lead every key page with a clear H1 stating what it covers, immediately followed by a 1-2 sentence paragraph naming the audience and outcome.
  4. Primary content structure — Ensure the homepage renders a clear H1 and at least a paragraph of server-rendered explanatory content.
  5. Business clarity on homepage — Aim for a specific, benefit-oriented title (<70 chars), a 120–160 char meta description, and a scannable H1 + opening paragraph.

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Last scanned 6/5/2026, 4:42:18 PM · Scan duration 11.1s · Detected site type: campaign_microsite

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