Retail & Marketplaces · Rank #82 of 100

Amazon

Agent Readiness

33/100

Agent-Invisible

Example agent task tested

Can an AI agent find a wireless headphone under $100, compare reviews, and complete checkout?

Dimension Breakdown

Six-dimension scorecard

AI Discoverability56

Answer Engine Readiness10

Agent Usability35

Trust & Verification4

Content Worthiness81

Machine Readiness13

Key Strengths

robots.txt present
GET https://www.amazon.com/robots.txt → HTTP 200, 336 directive lines
AI-bot directives
Named: ['Bytespider', 'CCBot', 'ChatGPT-User', 'Claude-Web', 'ClaudeBot', 'Diffbot', 'GPTBot', 'Google-Extended', 'OAI-SearchBot', 'PerplexityBot', 'cohere-ai']; disallowed: ['Bytespider', 'CCBot', 'ChatGPT-User', 'Claude-Web', 'ClaudeBot', 'ClaudeBot', 'Diffbot', 'GPTBot', 'Google-Extended', 'OAI-SearchBot', 'PerplexityBot', 'cohere-ai']
Descriptive image alt text
0 of 0 images have alt text (100%)

Key Gaps

XML sitemap discovered
No sitemap.xml or Sitemap: directive in robots.txt
→ Publish an XML sitemap at /sitemap.xml and declare it in robots.txt via 'Sitemap: https://yourdomain/sitemap.xml'.
Structured data — Homepage
Sampled 1 homepage; expected Organization OR Website, found: no JSON-LD.
→ Add Organization JSON-LD to your homepage with `legalName`, `url`, `logo`, and `sameAs` (Twitter / LinkedIn / GitHub). Target path pattern: /. Also consider: Add WebSite JSON-LD with a `potentialAction` of `SearchAction` so AI systems and search know where to query your site.
Answer-first formatting
Sampled 1 page(s): ✗ / (no H1+lede)
→ Lead every key page with a clear H1 stating what it covers, immediately followed by a 1-2 sentence paragraph naming the audience and outcome.
Primary content structure
0 chars visible, H1=no
→ Ensure the homepage renders a clear H1 and at least a paragraph of server-rendered explanatory content.
Business clarity on homepage
missing title/description/H1
→ Aim for a specific, benefit-oriented title (<70 chars), a 120–160 char meta description, and a scannable H1 + opening paragraph.

Suggested Improvements

XML sitemap discovered — Publish an XML sitemap at /sitemap.xml and declare it in robots.txt via 'Sitemap: https://yourdomain/sitemap.xml'.
Structured data — Homepage — Add Organization JSON-LD to your homepage with `legalName`, `url`, `logo`, and `sameAs` (Twitter / LinkedIn / GitHub). Target path pattern: /. Also consider: Add WebSite JSON-LD with a `potentialAction` of `SearchAction` so AI systems and search know where to query your site.
Answer-first formatting — Lead every key page with a clear H1 stating what it covers, immediately followed by a 1-2 sentence paragraph naming the audience and outcome.
Primary content structure — Ensure the homepage renders a clear H1 and at least a paragraph of server-rendered explanatory content.
Business clarity on homepage — Aim for a specific, benefit-oriented title (<70 chars), a 120–160 char meta description, and a scannable H1 + opening paragraph.

Run a free scan now and see how your website compares to Amazon and the rest of the Index.

Last scanned 6/5/2026, 4:42:18 PM · Scan duration 11.1s · Detected site type: campaign_microsite